Free case study breakdown
How a Tampa Muay Thai gym added 30 members ($3,300/mo) in 30 days from $500 in ads
A free 5-minute breakdown of the ad, the DM flow and the follow-up I used. Copy it for your business.
$500
in ads
30 members
in 30 days
$3,300/mo
recurring
One gym's result. Results vary by offer and location. Not a promise.
Brands I've filmed for
Real ad examples
Ads I filmed for real local businesses.
Every one of these was shot on location in Tampa Bay and ran as a paid Meta ad. Business names are left off to protect client privacy. Tap any ad to play it with sound.
Your ads aren't the leak. Your DMs are.
Boosted posts reach people who already follow you. The ones who do message you wait hours for a reply, then book somewhere else. I fix both ends: ads that reach new people nearby, and a DM flow that answers in seconds and offers a booking.
Free Ad and DM Teardown
Find out how many customers your DMs are losing. Free, in 20 minutes.
I secret-shop your business like a real lead, then show you exactly what to fix. You keep the DM recording, three ad concepts and the fix, whether we work together or not.
- A recording of how your business answered my DM, with the reply time
- Three ad concepts written for your business
- The exact fix for your DM flow
1
I DM your business as a prospect
I message you like a real lead. I time the reply and note what it says.
2
I review your ads and Instagram
I check what you run in the Meta Ad Library and what a stranger sees on your profile.
3
20 minutes: I show you what happened
You see the DM recording, three ad concepts for your business and the fix for your DM flow. You get a straight yes or no on fit.
If it's a fit, the next step is The Customer Engine: $1,500/month on a 3-month term, plus a $300/month recommended minimum in ad spend paid to Meta. If it's not, you still keep everything above.
Break-even calculator
Will ads pay for themselves?
Put in your own numbers. See how many customers pay for the month, and what is left after.
Break-even
4 customers pay for the month
Your total cost is $2,000 a month ($1,500 fee plus $500 in ads).
Expected, step by step
- Potential leads (people who message you)199
- Booked appointments19
- New customers5
- Revenue$2,500
- Customers needed to break even4
- Left after costs$500
Worst case, expected, best case
Worst case
- New customers
- 1
- Revenue
- $500
- Left after costs
- -$1,500
Expected
- New customers
- 5
- Revenue
- $2,500
- Left after costs
- $500
Best case
- New customers
- 13
- Revenue
- $6,500
- Left after costs
- $4,500
Worst case halves your booking and customer rates. Best case raises them by half (up to 30% booking and 60% customers). Whole people, rounded down.
These are your estimates, not my results.
Real result: one Tampa Muay Thai gym added 30 members in 30 days from $500 in ads. One gym, not a promise. I never guarantee bookings, customers or return on ad spend.
Get my free Ad and DM TeardownWhat I guarantee
Live in 14 days
Your ads are live within 14 days of your first shoot, or your first month is refunded.
Qualified-lead floor
We agree on your ad spend, and I set a qualified-lead floor on the call. If I miss it, I keep working free until you hit it, for up to 60 days.
You own everything
The ad account, Pixel, creatives and DM flows are in your name from day one. If I stop earning your business, you leave with the whole system.
Conditions and limits are in the Terms.
The person who films your ad is the one who fixes it.
I'm Jake Swad. I studied at the University of Tampa (B.S. Finance, M.A. Social and Emerging Media). I write, film and run every ad myself, so a fresh ad is ready when the old one stops working.
This is for you if
- You run a local service business in Tampa Bay: gym, studio, auto, wellness or similar.
- You can put $300/month or more into ads (the recommended minimum), paid directly to Meta.
- Someone on your team can answer DMs and book appointments within one business day.
Not a fit if
- You're outside Tampa Bay. I film every shoot myself.
- You can't take on new customers next month.
- You want organic posting, not paid ads.
Your free Ad and DM Teardown
Find out where your DMs are losing customers. You keep the DM recording, three ad concepts and the fix. Three short steps, then pick a time.
- I DM your business as a prospect
- I review your ads and Instagram
- 20 minutes: I show you what happened
You own every account. You get a straight yes or no on fit.
FAQ
What does it cost?
The Ad and DM Teardown is free. If it's a fit, The Customer Engine is $1,500/month on a 3-month term, plus ad spend you pay Meta directly ($300/month recommended minimum). No setup fee.
What happens on the 20-minute call?
I show you how your business handled my DM and what your ads and Instagram look like to a stranger. Then I walk you through three ad concepts and the DM fix. You get a straight yes or no on fit.
How much of my time does this take?
One 90-minute shoot a month and one 30-minute review call. Someone on your team also replies to new conversations within one business day.
Who answers the DMs?
The DM flow asks your qualifying questions and offers a booking link on its own. Anything that needs a person goes to your team.
Who owns the accounts, and how do I cancel?
You do. Everything is in your name from day one. The Customer Engine has a three-month first term, then month to month with 30 days' notice.
Do you only work in Tampa Bay?
Yes. I film every shoot myself: Tampa, St. Petersburg, Clearwater, Brandon, Wesley Chapel and New Port Richey.